Google Algorithm Update
As of April 21st 2015, if your website neglects to provide users with a mobile-friendly design you will be penalised by having your site’s SEO ranking lowered on Google, and, in association, companies that have optimised their site for mobile users will be rewarded by having their ranking improved. Google have already deployed ‘mobile-friendly’ labels to indicate which companies have optimised their website, aimed to encourage users towards a more positive search journey.
Here are a few ways to ensuring your website is mobile optimised
- Avoid software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Size content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped